real estate sphere of influence letter sample real estate sphere of influence letter sample

Remember, you dont have to harass your SOI with daily sales calls. Well done ! If so, just be a little more intentional whenever you log on. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. The art of the personal written word is dwindling. But asking for it can feel pretty daunting. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! Theyre a light-hearted, non-pushy way to stay in front of people. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have Thank you for using me as your realtor. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. If theres one SOI pro tip that bears repeating, its this: Never assume. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Where you make your list will depend on where you are in your business. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Your first thought might be My sphere of influence? If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. If you use your agent website for your Listing E-Alerts, you can use. That way, you stay in the loop on what is happening in the local area. They already know you. Let us help you. This field is for validation purposes and should be left unchanged. Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. And yes, for years they have been. This raving fan then tells their close connections about you which in turn builds your sphere of influence. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. Make sure you select something that shows just how well you know them. I hope you and your family are doing well. After youve sent a few value-packed emails, drop in and ask for that referral. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. So, Jennifer, um what's an example of doing it right? I was just checking in with you to see how youre doing. He even asks for permission to follow up (Cool if I follow back up in a week?). "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. I just want to check in with you and see how youre doing.. Thanks for shring this Yah-me. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. Watch the video now. Constant Contact and Emma are two good examples. Excellent blog and I'm going to share it with some new agents in my office! Your thoughts? A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. Sample Influence Letter. I love your program, Jennifer. Brian Icenhower of The Real Estate Trainer has a great tip. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. ), And lets face it. Here are a few authentic scripts for. However, Id love to hear what you think about it first. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. Part of that, Im sure, is the isolation that many are experiencing. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. And then you reached out via Facebook. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. Acronyms and jargon can kill your message. It could literally lose you millions. Approximately 80 percent of all transactions are done within your sphere of influence. If you really want to make a positive impression, then you may even want to publish in these journals. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). Theres really no right or wrong way to segment your list. You will be shocked with the answers youll get. You can also see what specific links the recipient clicked. Why Is Growing Your SOI So Important for Real Estate Agents? (One of my recent clients almost got badly burned by an inflated zestimate!). Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. If you throw a great party, you definitely want to put this to work for you. It's been way too long since we've seen each other. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. Go to your business page and click at the top where it says "Ad Center.". RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". Likely, you are already using Listing E-Alerts. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. That is how you can really add someone to your sphere of influence. Its very simple. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. You can use variations of this, but the most important thing you can do is to be authentic. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Almost every CRM has a Listing E-Alert tool now. Let them know that this is good news for them as well as for you. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. Its good to get a phone call from someone who is just calling to check in. Try to do this for each and every person on your list. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Sound good? So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Take our customer, Justin Seeby for example. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. So give your full attention to every person you meet, and remember, everybody matters. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). Put yourself in your contacts shoes. Its Brian Icenhower. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. I've written about this concept once or twice or a dozen times - see the list below for related blogs. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. If this has happened to you, you need to re-engage with those people. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. Your email address will not be published. I stay in touch with my people, past present and to come, with a monthly . Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. If you would like to submit a question just visit. What Is a Sphere of Influence? Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. If you havent been staying in touch with your SOI like you know you should, youre not alone. Its one of the easiest ways to get your database engaged again. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Follow up with them after the event. Either theyre using you or theyre referring someone to you. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. You Are Truly "Above The Crowd!". (MAKE SURE your contact deets are in your profile!). In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. . It's helpful to the recipient and offers them something of value, INFORMATION. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Oops! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. 3. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. Whats the first advice given to new real estate agents? If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. Happy Anniversary to ME! In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. And in this case, that brand is you. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Some of it is super-scripted and sleazy, and some of it is just plain outdated. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? If you dont have a drip campaign set up yet, dont worry. As with follow ups, consistency is the name of the game on social media. How to Nurture Your SOI (+ Free Templates! and they're yours for free. You made your calls and used your Realtor sphere of influence scripts. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Beautiful. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter."