Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. A: What made you decide to go into retail? She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. A: What are the main challenges for fashion as an industry? At that time she was opening her current salon. She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings. ", Sana says, "I am just excited by the whole thing. But after becoming a mother my perception of life has changed. Sana Safinaz - Overview, News & Competitors | ZoomInfo.com A: But it was your time with Lakhany Mills that made your name. Facebook gives people the power to. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Women unnecessarily make themselves go through the guilt of not doing enough. But managing to complete her CA despite all the odds was Shaguftas miracle moment. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. Instead, she took up hourly based teaching assignments and started teaching CA students. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. For her, family comes first and she doesnt believe in living a life with regrets. From my mother to my sisters and my cousins, everyone has been doing great things. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. I design lawn entirely on my own. Correct me if I am wrong. Chartered Accountancy was such a challenge for Shagufta. Sana and Safinaz are the most non-political and pleasant people in the field. Life does give you chances, there are several paths. For the best experience on our site, be sure to turn on Javascript in your browser. Strength, talent, efficiency and usefulness matter. Elitist, and Impractical and expensive for the average woman. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. You can never rest with retail. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. However, the company was nationalised in 1973. That is the scary bit! They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. But 27 years cant all be smooth sailing. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. Saadia Qamar March 20, 2011. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. Despite all this it is an achievement among theie friends as no one else did. Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. SM: No. Our lawn business has been going for the last six years and it is galloping now. KARACHI: In an exclusive interview with . This or that?: Safinaz Muneer or Sana Hashwani? "It does, but you have to rise above it," responds Safinaz. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. "Ready to wear bridals is not a new concept but its new for us," Sana explains. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. Trained as a colon and rectal surgeon, as well as a general surgeon, Dr.Sadaf Khan is currently working at Agha Khan University, Karachi, as both; a clinician and an educator. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. It was like climbing a mountain. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. Two very extraordinary ladies. But along with their sense of evolution, its also their attitude that has dictated their success. Even now, patients are doubtful of a female surgeon till they get to know and trust her. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. After Shaguftas children got older, she switched back to a full time job. She was much older and that allowed her to become calmer and wiser. The little time I spend with them is quality time when we really bond. That is the crux of the matter. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. She is someone who values the lessons life has to teach. A: How organised is the fashion industry? There is no long hard work challenge story here. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 Do they also have a succession plan in place, I ask? Included on the apparel side is the brands latest venture in retail. For Sehr, financial independence is crucial. Your focus changes once you become a mother. SH: I dont know. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. Sometimes getting it all done is really hard. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. "We have great resources, a great CEO, a great fashion head. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. Thats why Sana Safinaz today has a very young dynamic.". In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. If you can dream it, you can do it.. It was then that we started to think about doing lawn on our own. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. Mehrs children are her little miracles. Summary. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. The coronavirus test report of Sana Hashmi and her family members is negative. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. A whole campaign was organized around the 100th issue which became a huge social media success. Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. We never think ahead of ourselves; we take one step a time. She has a basic skin regime that she follows daily. Financial independence is true power and I recommend it for all women. Salina is required to multitask all the time and maintains to-do lists to take her through the day. Sadaf makes it a point to make up for the lost time later when she wraps up her work. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. [7] While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. These are incredible achievements, and as mentors to the industry we need to focus on them. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. JavaScript seems to be disabled in your browser. At the end of the day when I go home, I am motivated and excited to see them, she explains. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? Sana has 1 job listed on their profile. Theyve broken the glass ceiling, to say the least. Mehrs mother is her best friend. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. Somewhere between her studies, family, and career she lost sight of herself. If a customer buys one of our products from another store, there is no guarantee they will refund your money. But then someone else comes in and they start to take away your business and you wake up.". Working for them has been one of the best decisions I ever made.. The greatest challenge she faces is dealing with the issues of HR. "One of the recipes for success is failure as well," Sana is honest to admit. Being a mother is hard work. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. Everyone has old and immunity compromised family members. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. She remembers how she and her partner could not even have imagined running a weekly magazine. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. Mag Media News - Latest News Media Portal The bridals have excited us in the last two years and were changing things up. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. Elite people with excellent financial resources making products for elite. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. Came straight home into quarantine as any responsible adult who has travelled abroad should do. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. It was crass. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. May be they will in future. "Weve outgrown different phases. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. I am the face of bridal. A long story of the reason for infection was also shared on social media. Its pretty hard to stop.. March on, Ladies! Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? I remember I worked from day 1. Interiors is something we do out of passion. Amin A. Hashwani. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. Failure has come many times. It was a slow and subtle evolution. March 24, 2020. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. You need to keep focusing on taking it forward. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. Sana handles prt entirely on her own. I miss you.. Shes a super woman and my wonder woman.. Theyre going to trust Mohsin. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline.