Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. You need to sign in so you can join the quiz. Finally, audiences who are 55 years old and above make up 2% of site traffic. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Tentu, hal ini belum bisa dikonfirmasi. Benarkah Fans KPop Terbesar ada di Indonesia? - KOMPAS.com This is unsurprising given its large multi-cultural population. Please do not hesitate to contact me. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Positive Psychosocial Outcomes and Fanship in K-Pop Fans: A - PubMed First thing first, well see the demography of the surveys respondents. (Fans voted by tweeting the hashtag #BTSBBMAs. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. You'll see that there is a near-linear relationship between followers and mentions. 'They use our culture': the Black creatives and fans holding K-pop BLACKPINK STATS (I/A) on Twitter Korean Foundation for International Cultural Exchange. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Then you can access your favorite statistics via the star in the header. You can also find the Tableau Public visualization dashboard Ive created to support this article. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. For a better experience, please enable JavaScript in your browser before proceeding. K-Pop's wide appeal across Asia is due to several factors. To use individual functions (e.g., mark statistics as favourites, set They appoint South Korean stars as brand ambassadors . The K-Pop wave has been well documented in the United States. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. A Medium publication sharing concepts, ideas and codes. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. As a Premium user you get access to background information and details about the release of this statistic. You need at least a Starter Account to use this feature. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. They run fan sites, create self-designed band merchandise and produce. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. As for the occupation, most of them are students followed by nurses or caregivers. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. February 14, 2022. This game allows players to create or direct their own stories through the members of the BTS. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. There's an entire Twitter account -- BTS on Billboard! As a Premium user you get access to background information and details about the release of this statistic. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. What Kind of K-pop Fan Are You? (Updated!) - Kpop Profiles Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. The Strength Of K-Pop Fandom, By The Numbers - Forbes This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. Register in seconds and access exclusive features. Of course, there were a. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. However, EXO was shown to have the highest percentage of males (9.3%). When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. 75 1 K-pop is a genre of South Korean popular music. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. You need a Statista Account for unlimited access. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . Korean Foundation for International Cultural Exchange. How K-pop fans became celebrated online vigilantes The Western Hemisphere: K-Pop Consumption and Engagement. (February 14, 2022). In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. We also offer combined rates with MusicThinkTank. Spanish tracks and collaborated with local artists. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. Made by: sunshinejoonie. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. Would love your thoughts, please comment. These 27 K-Pop Girl Groups Have Massively Different Gender - Koreaboo K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Other East Asian countries have a somewhat misleading representation within this data. Show publisher information The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. This is a short 5-question survey about the demographics of members of the K- Pop fandom. The Western Hemisphere: K-Pop Consumption and Engagement. How old are K-pop fans? K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. A Deeper Look at Why BTS Has Thrived in America - Vulture Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Kpop - SlideShare You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. Age And Gender Demographics Of K-Pop Girl Group Listeners In South The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. K-Pop Activism and U.S. Politics, Explained - Vulture However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. You need a Statista Account for unlimited access. "Popularity of South Korean pop music (K-pop) in the United States in 2019." to incorporate the statistic into your presentation at any time. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! 2007 - 2023 6Theory Media, LLC. Then you can access your favorite statistics via the star in the header. Korean Studies Center | K-POP ONLINE SURVEY - PRELIMINARY As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. You must be a member in order to leave a comment. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. K-pop fan activism within the BLM movement emerges from this broader history. Check your email for magic link to sign-in. Show publisher information For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. The K-pop fans economy: emotional bond, endless support and I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. South Korea: K-pop popularity in the U.S. | Statista Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . i can't read korean Participation is voluntary and all information is confidential. Korean Foundation for International Cultural Exchange. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Who likes BTS? A survey of 400,000 fans around the world - koreatimes Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. A paid subscription is required for full access. 7) when looking at Instagram Followers. Without any further ado, please enjoy this article. Get full access to all features within our Business Solutions. Polish K-Pop fans' average age. | Download Scientific Diagram fandoms with biggest difference in gender ratio : r/kpophelp - reddit Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. You may opt-out by. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Welcome back! Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. The industrys significant growth also leads to the significant growth of a number of fans all around the world. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. Learn more about how Statista can support your business. (2022). To use individual functions (e.g., mark statistics as favourites, set 28 Feb 2023 06:29:24 Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers.