European tour operators that sell MICE products to European business tourists are bound by strict regulations to ensure the safety of their travellers and to protect them financially. But as well, their demands and expectations might also be one level higher. What competition will you face in the MICE tourism market? Millennials are the key market currently for MICE. Nowadays, the MICE sector is in full swing. Large groups always traveled on business. Arminas Travel is a destination management company in Mexico that offers a range of services for the MICE market including ground services and tours, gala dinners and theme parties, and team building experiences. You should use this down time to prepare your MICE travel product for a health and safety-conscious European business traveller. Badalona Barcelona (Spain) Introduction to MICE Tourism - YouTube The initials MICE refer to four concepts: Meetings, incentives, conferencing and exhibitions, which make up the group of activities (or some of them) which form part of this type of business tourism. MICE is a huge and very unique market which creates huge business and value, brings lots and lots of different companies and industries together. Travel Travel Travel the travel agents what is tourism what is a tourist and characteristics of tourist what is a day . We, human beings, tend to look for belonging and a sense of community. Both specialist operators and OTAs offer good opportunities. MICE travelers also usually spend 17.5% more than leisure tourists. are recommending the use of "events industry" to be an umbrella term . Many conferences may move towards a hybrid approach of online and physical attendance. Examples include: The main OTAs that serve the MICE market are Expedia and Booking.com for booking flights, hotels and car hire. For the future, India is well-placed to increase bleisure offers its exceptionally rich culture and heritage gives multiple opportunities to provide the business traveller a wide range of unique experiences. This includes returning residents from countries such as India, South Africa and Brazil where new virus variants pose a significant threat. Therefore, corporate events can function as a motivating action, especially when aligned to meet the wishes of employees. Leisure events like concerts or festivals fall into a different category. Both markets are important depending upon your product. In some cases, recruiting in-house can prove difficult if all competencies are to be met, hence the rise in Destination Management Companies (DMC) that have started to spring up worldwide. Types of meetings include (but are not limited to): Traditionally, meetings have been predominantly face-to-face, however recent years have seen a big shift towards virtual meetings, which was accelerated by the COVID pandemic and subsequent and rapid move to digital means around the world. Undertake some competitive research regarding other suppliers to the MICE industry in your region or area and familiarise yourself with what they provide. In that era, commercial travel was common for the promotion and sale of agricultural or technological products ( technology understood as that of the epoch ), already making a clear professional distinction between the artisan and the commercial world. MICE Travel: What, Why, and How | Tourism Tiger OTAs are also often used by individual business travellers who make their own direct arrangements for their leisure time. The MICE industry shares several common characteristics with hospitality service sectors, such as inseparability of production and consumption, perishability, and . Put simply, MICE stands for Meetings, Incentives, Conferences & Exhibitions. Potensi Pengembangan Kota Pekanbaru Sebagai Destinasi Mice MICE tourism is a part of the business tourism industry. MICE: Required skills The expertise required to excel in MICE tourist management is based on interpersonal, creative, organizational and technical skills. People have historically travelled great distances for the purposes of conferences, particularly in the travel and tourism sector. The website is published in English and Russian. Mice tourism is a prominent part of the tourism industry, yet many people have no idea what MICE means! But as well, their demands and expectations might also be one level higher. MICE tourism acronym stands for Meeting, Incentive Travel, Conferences and Exhibitions. Your email address will not be published. In September 2020, five South American countries, Brazil, Colombia, Ecuador, Argentina and Peru, joined forces to . All rights reserved. You can download WTTCs Tour Operators - Global Protocols for the New Normal for more details about the protocols for the MICE segment and decide whether to apply for the Safe Travels Stamp Application. As a supplier, you will need to be professional and offer high-quality services to them. It specialises in the Eastern European and Russian markets and takes part in a number of international fairs in its key regions each year. As part of MICE, bleisure travel is also less seasonal than general leisure travel, which makes it a good year-round travel product. The structure of the MICE (Meetings, Incentives, Conferences and Events) travel industry is very complex. This will help you build up knowledge and experience of the sector and the needs of the customer. They are single-day events that bring together a group of professionals to address a key challenge or set goals for the organization. Exactly how the MICE tourism industry may look in the future is not exactly clear, however. Artem has a doctor of veterinary medicine degree. Innovative creativity is needed to design original event concepts, select the right venues and market effectively. The development of professional skills also occurs when the company launches a new work organization, or proposes different management methods. Today, there are several webinars on business travels that highlights the features of MICE tourism and how you can leverage on them. The researched issue concerns building of an attractive image of the MICE tourism destinations. The rules for travelling to and from Europe are complex and every country has imposed different regulations for outbound and inbound travellers. Leading associations, such as Meeting Professionals International (MPI), take these opportunities to show off their best workforce and how they have a vibrant community. It generates employment throughout the year both for hoteliers, hoteliers and other professionals in the sector as well as for event and travel agencies. Offsite events tend to increase the motivation of workers thanks to breaking with the work routine, they help to strengthen interpersonal relationships both internally and between workers and clients, and encourage the exchange of ideas and projects. If you enjoyed this article, you may also be interested in: 2023 Dr Hayley Stainton, all rights reserved. Its an incredible growth rate that brought Spain to the Top 10 tourism market economies in the world, with China, Japan, Hong Kong, USA, France, Italy, India, Germany and United Kingdom. As the Incentive Travel is removed and delegated to Travel and Tour Operators or Destination Management Companies (DMC). Conference organisers, accommodation providers and corporate travel management companies are keen to offer businesses added value to their customers through the provision of leisure opportunities. DOCX Faculty of Hotel and Tourism Management - hrmars.com This niche hospitality market has seen hotels having to create jobs for innovative meeting planners and professional conference services staff, as well as develop industry-specific programs to add new dimensions to their overall service infrastructure. Did you know that around 25% of travel is accounted for by business trips? MICE tourism is a part of the business tourism industry. It publishes a range of industry news items including a COVID-19 Situation Report, last updated in early June 2021. Association, 2009). Are flexible. There are so many opportunities in the meetings industry, that it might even become the main economic activity of a country. That pretty much sums up how professionals in the field are in love with what they do. Look at Singapore, for instance. Find out more about the company you want to do business with so you have a solid understanding of their needs. more information Accept. Registered office: 85 Great Portland street, First Floor, London, W1W 7LT. MICE tourism can also help to contribute to community building, urban renewal, and growth of the national identity (Getz,2008). Corporate partners and customers are prominently listed, which is a good idea to foster trust among new customers. MICE tourists often stay longer and spend more money than other tourists, making them important tourism stakeholders. Jun 2015. So it means that the events segment is bringing development, money and structure to theses venues, businesses, governments, etc. The operator has embedded sustainability into its business events and tools, through initiatives such as eco-friendly products for all MICE events, recycling/reusing where possible, offering local and in-season food produce, restricting use of plastic bottles, using digital/mobile platforms instead of paper and reducing waste. Mice is non-seasonal tourism: Mice tourism has the particularity that it is organised every month of the year. Make sure your website is appealing to businesses and individuals. Furthermore, MICE tourism can encourage development in a destination, particularly in the areas of convention and exhibition centers, improvements of airports and other transport infrastructure and various urban renewal schemes. You should be prepared to negotiate. This convention and meetings had experienced remarkable growth during this past decade due to high demand and supply. (Meetings, incentives, conferences & exhibitions). Magi Holidays offers services to plan, book and facilitate conferences, seminars and other business events for the MICE market. Cologne Wants to Boost its MICE Offerings - ftnnews.com Conferences and Congresses involving large numbers of delegates, members of associations, institutes or organisations, often hosted annually or bi-annually. Phone. Empirical analysis of the cross-cultural information searching and If we talk about Europe, research reports say that the beautiful and charming cities of Germany, for instance, generate an annual turnover of 290 billion Euros. The good climate, the cost-benefit ratio and the gastronomy are the aspects most valued by the MICE professionals, while other characteristics such as accessibility from other European countries, the landscape, the gastronomy, the attractiveness of the cities and the good environment, are the factors that make attendees value Spain as the best destination for MICE tourism. Audit your current trips to identify those that might be suitable to adapt for business travellers. Both platforms also offer listings of attractions and things to do. Thanks to this, you do not have to carry the documents,and do everything almost automatically and remotely,which in the end will allow you to travel without restrictions almost all over the world. So its about understanding what makes people make decisions and with which frequency, what brings them happiness and what motivates them. This will likely result in the continued decrease of travel for the purpose of meetings in the coming years. It is also because our world has become more interconnected and globalised, thus requiring more meetings, conferences and other events that require international travel. This study has been carried out on behalf of CBI by Acorn Tourism Consulting Limited. MICE Tourism has a series of distinctive characteristics that set it apart from the remaining subsectors of tourism6: The concentration of the convening of meetings, congresses, conventions, fairs and other corporate events held during the rest of the year, reflecting mostly Another example of frequent MICE traveler is the solo expert that is going to prospect clients for their consultation services. Unlike local people, travellers experience a place for a few days, with limited knowledge of the culture and local way of life. Looking at that, its easy to understand that MICE is a strong and inseparable intersection of the Tourism and Events industry. Soft skills such as patience, empathy, teamwork and problem-solving are vital if, for example, a large traveling party from a culturally-specific region are to be greeted with the appropriate welcome drink. MICE travel typically refers to corporate groups traveling with a particular motive in mind, whether that would be to attend an international meeting, enjoy the benefits of an incentive trip, participate in a conference or conventions, etc. This is in part due to a growing population worldwide. This study aims to extract topics from news articles on DMZ tourism published between 1990 and 2020. There are several important companies and organisations that support the sector. Trust between professionals, suppliers, clients and participants is more important than ever, with a focus on duty of care requirements. They are often able to provide preferential rates based on the buying power that they have with their preferred suppliers. There have been more conferences organised and more exhibitions in recent years than ever before. Leong (2007) defines MICE as a type of tourism where groups of participants are gathered to achieve certain purposes. Its probably the most customer-centric industry, states Tracy Fuller, President of InnovativEvents and Event Heroes. There are numerous specialist operators on the European market. It means that, in addition to notoriety for the market itself, the company also stands out before the competition and gains credibility with potential customers. However, while they will not necessarily expect the level of service they would get in a luxury hotel, it is important that the quality of the accommodation is good, clean, and safe. In brief, hotel meetings and corporate events are great way to boost revenue and secure those extra bookings. Besides, one needs to go out there and explore. Examples of travel and tourism related conferences include: Whilst COVID saw conference organisers adapt and move online during the pandemic, there will always remain a space for physical conferences. The MICE industry is an important tourism segment in Thailand and is a good destination for bleisure, particularly among British and German business travellers. Since 1841, with the displacement of 540 people to the annual congress of the Antialcoholic Association, MICE tourism has not stopped growing and still has great potential for development. Sometimes, reasons people gather can also be Ideology. The website is translated into Chinese and English. Contact the Dextail team if you are thinking of organizing a business event outside your city and we will make sure it is a success. last a couple of hours) or long (e.g. Examples include. What impact does it have on Spanish tourism? Tourism - Enterprise Greece It involves not only the planning of large or smaller scale business events/fairs/exhibitions by venues and specialist conference organisers, but also the planning of trips for business professionals for meetings or a series of meetings, often by specialist travel management companies. China is the worlds leading destination for business and MICE travel; the business travel sector was estimated to reach US$420 billion in 2019. The continuing MICE tourism industry growth (whether physically or online) shall have a positive impactin the growth of businesses, cities and destinations around the world. Individual business travellers cross all the major consumer groups of Baby Boomers, Gen X, GenY/Millennials and the newest generation to enter the workforce, Gen Z. Millennials travel most for business, and are very keen to do so.