Make this madness come to a quick stop. Same could be said about Trump supporters or super Libs or gays or > insert whatever group. The culture is rife with this stuff now . I happened along this post because I have been observing everything you mentioned. Youre right. This is advertising (if you can call it that) at its worst. In the UK you notice plenty of Indian/Arab + White couples. Almost an Agenda. Hey, dont get me wrong. It used to be, marketers could say they targeted women because women hold the purse strings. As forward-thinking experts in their field, the members of Forbes Communications Council know the importance of thoughtfully incorporating diversity in marketing and ad campaigns. I probably wont find it because, as you say, there are many forces at work here. For me the clearest single point from your comment is that there is a very negative affect from all this woke & diversity advertising by alienating their main audience. See, Robert, I think you should have asked me to tackle this subject anyway. African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. How Commercializing Diversity Promotes Racism - Medium Yep. Its complete nonsense. Now that weve created the world its time for those who sat back and enjoyed the fruits of our labor to take over and disappear us! And I am married to a black woman, so its not like I am against it, but it has gotten way past ridiculous at this point. unless he is placed beside a Nubian Goddess as his love interest or something. Multiracial scenes now common in TV ads But alot of us are tuning out from media like this. And in print ads, commercials, etc. Make Diversity An Objective, Not An Afterthought, Diversity must be a focus in the beginning stages of the campaign concept. Hey, Robert, youre going to love this. Pew Research indicates that roughly 40% of the U.S. population is a racial or ethnic minority. Where are the 60% white people? The overall ethnic skew of the marketing/advertising . Well, I was so upset that I decided to fight fire with fire. I really feel sorry for the kids being born today. I dont know how any young women these days can even be attracted to the opposite sex anymore since there seems to be nothing but a slightly more boyish version of themselves to choose from. A certain percentage of people see the propaganda for what it is, Charles. Thank you. Interesting, RPD. I am truly sorry for what people of color had to endure throughout early American history but white people today had nothing to do with what happened 100, 200 years ago. Its the only effect Ive personally seen. If we targeted blacks, wed cast blacks. What happened to ALL the white people in ads. oh yeah, ive noticed that. The body-positivity trend has especially gripped womens magazines, and more than one social commentator has taken these publications to task for celebrating and glamorizing unhealthy lifestyles. Published on February 05, 2021. Nysha King, MRINetwork, Diversity is important but needs to fit your target audience. Staying silent is part of how we got here in the first place. The greatest losses in life occur because we do not know what we do not know. Like I say, Im a liberal so I watch MSNBC. As a 73 year old white male. Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. If black people (12.4 percent of the population) were represented proportionately in TV advertising, just 3 out of every 25 characters would be black. Always try to be sensitive and try to feel how others may feel. Forced diversity is contentious because vestiges of oppression, exclusion, and discrimination remain. In addition, they are the highest paid athletes in the world (basketball and football) and take home 75% of the coveted music awards each year. Or, is it rather that commercials are catching up to the real world? . And it is almost assumed at this point that every other couple is either interracial or gay. Some say they. Probably just ignore it as a bunch of racists. Thanks, Virginia, for taking the side of fairness and sanity in this culture war. Let it be done by nature. Are they hoping they can influence black families to behave like white families? There are no white males other than stupid guys! Married to blonde white models. Walt is rolling in his grave.. This must stop before it escalates beyond any controlled means. You know that scene in Sleeping Beauty where Maleficent shows the prince what she has in store for him? As to the why of it all, Im still looking for a good answer myself. Thank you. They are a very loud and sometimes violent minority. Along with blacks dominating advertisements and all the new sitcoms, they have black only cable channels, black award shows, black history month, black music appreciation month, Martin Luther King day (instead of honoring all civil rights marchers). Lately even the truck commercials feature females with men nowhere to be seen. This organic, truthful approach will seem more genuine. 8. Nissan had an ad last year that I found annoying in great part because it had an unmistakably white boy call a black woman mom, but also seemed to be advocating the idea that women are all poor drivers. Should we start shutting down and burning down communities to highlight this fact? Also cartoon ads having black cartoon characters. But for new readers coming in, Id like to steer the conversation back to the topic of representation and diversity in TV commercials. And they think they can fix racism by depicting black people as cultured, educated, successful, and harmless. And the further on the holiday season it goes, it seems only black people celebrate Thanksgiving and Christmas, oh unless they have white family or neighbors who they graciously invite over. I commented about this about a month ago and after I did I felt so much better. Perfectly coiffed. As I say, I do appreciate authenticity in my commercials, and I dont think Im alone. Ive been retired for 9 months now and I have been watching a lot of TV lately. . Anyone up for organizing a white history month? Most of the modern worlds issues stem from the hidden bitterness towards our own dads that were either present and imperfect or vacant altogether. Never mentioned is the fact more white folk are shot and killed by the police than are black folk. And the fact that they are over playing the number of gay & transgender people by making the percentages of races & genders in these commercials much higher in numbers than they actually are. Then form your messaging and campaign strategy from there. Have you noticed, even the cartoon commercials contain black, interracial and gay people in them. Then, make sure you do it. Thats why I encourage people to tell these companies what they think via email and their social media pages. Because, in sharp contradiction to what so many whackos in this country would have you believe most white Americans are not racist. If I had a DVR, I would tape the shows and fast forward right through them. Personally, Id like to see the government reclassify these high-tech companies designations changed to utilities which would most certainly stop them from censoring the public as public utilities are forbidden to do any kind of censorship. Someone should research who is actually creating these ads! I was thinking about doing the same thing its definitely a lot easier than setting an email to each individual company that portrays blacks and commercials being Superior over white guys are made to look like total buffoons and inferior to blacks. And many, many interesting theories on what is going on. There are certain areas of Norwich which have pockets of concentrated areas of Eastern European people and pockets of concentrated Asian and Indian communities who mostly work for and live near an NHS hospital and some who drive taxies, so unless I need to see a doctor or hire a taxi I dont usually come into contact with anyone other than a regular white UK person. First, the more brands jump on this bandwagon, the more they transmit a subconscious message of insincerity which leads to eroding trust. While were on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who cant make it through the day without the help of women, children, and people of color? Everyone knows that representation is important. Some brands are particularly popular with people of different races. I doubt either are accurate. My question to you on this general subject is is all of this the result of advertising producers or at the directions of the advertisers? I dont trust American corporations any farther than I can throw them, but I dont trust a lot of advertising copywriters, either (present company definitely excluded, of course!!). I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. If representation is so important and it is then why dont most advertisers bother to think even one shade beyond skin color to represent nonwhite races and cultures as something more than copy-and-paste color-palette swaps of affluent white people? Congratulations for exposing what has been obvious to me but taboo to speak about if one is a white male. Amen Robert! I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. The real issue for me isnt that they are showing more commercials of interracial couples but the fact that these companies are burying us in the number of commercials & completely exaggerating the actual numbers of interracial couples & transgender folks in these commercials. Looks like I have missed nothing of importance in the last thirty years. GoodRx The Garcias are good at getting the most out of things. Just wow. Im starting to say words I never dreamed Id say a few years ago when I once again see these commercials. Thank you, Jo! Id love it if the black people I saw in TV adverts were representative of the blacks I see every day in real life; Id love it just as much if all races were portrayed fairly and equitably by the people who create todays TV commercials the ones who claim they champion equity but who in truth are using diversity as an excuse to marginalize white people. they are all weird). I do think there are definitely some sinister forces intermeshing here globalism, socialism, and extreme greed. Why is the white guy always the buffoon and the Hispanics (if they appear) always the low-level employee showing the rich black executive to her car? . I gave been living in Latin America, Costa Rica, for the last 13 years. Excellent points. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. Forgive me if I digress or ramble on, I think about the future of marketing and branding often and care deeply for the future of our society and culture. Dr E Michael Jones has written extensively about this group of people in his book The Jewish revolutionary spirit. The latest news, trends, strategies, and thinking from our industry-leading publications and the wider marketing community. and planned cultural change. The Myth of Forced Diversity - Medium What happened to the concept of target market? Not to get too political here, but the progressive mind-set is akin to that of a sledgehammer when instead, precision instruments are called for. 25% Jewish? Im also bothered by the fact that these advertisers are shoving gay & transgendered families down our throats! As a former marketing communications professional I had enough trouble stomaching the advertising industrys dogmatism even 10 years ago.